Massive makeover for Eurosport

Europe’s largest sports and entertainment platform rebranded

06 APRIL 2011, AMSTERDAM, THE NETHERLANDS
Summary
MassiveMusic has undertaken an all-encompassing audio makeover for Eurosport. Together with the French production agency Les Télécréateurs, who were responsible for the visual aspects, MassiveMusic has provided a radically updated and improved look and feel for Europe’s largest sports and entertainment platform. Eurosport’s new audio identity debuted internationally on 5 April 2011.

Amsterdam, April 6, 2011 - MassiveMusic has undertaken an all-encompassing audio makeover for Eurosport. Together with the French production agency Les Télécréateurs, who were responsible for the visual aspects, MassiveMusic has provided a radically updated and improved look and feel for Europe’s largest sports and entertainment platform.

 

Eurosport will incorporate MassiveMusic’s sound and music in all its on air design, as well as its online, mobile phone, commercial, corporate and marketing related activities - in Europe, the Middle East, North Africa and the Asia Pacific region.

 

Eurosport stands for explosive emotion, live action and diversity. MassiveMusic’s sound is all about emotion, and will virtually place the viewer in the middle of the action, however exciting and diverse that might be.

 

Amsterdam based MassiveMusic is the global market leader in providing sound and music to moving pictures, with offices in Shanghai, NY and LA. Its CEO Hans Brouwer and his staff thoroughly enjoyed designing Eurosport’s new audio: “Our sound and music strengthens the emotional ties between the brand and its audience. In creating a new identity for Eurosport we looked for a ‘premium sound’: recognizable and innovative.”

 

Eurosport’s new audio identity debuted internationally on 5 April 2011.
Quotes
"“Our sound and music strengthens the emotional ties between the brand and its audience. In creating a new identity for Eurosport we looked for a ‘premium sound’: recognizable and innovative.”" Hans Brouwer
Videos
Spokespeople
About MassiveMusic

MassiveMusic is a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. We believe in the social value of music – and how this transforms the way people connect and interact with brands.

MassiveMusic produces and composes music for the worlds of advertising, broadcast design, interactive, gaming and film. We also develop music strategies for global brands, provide music search and licensing services, create innovative music activations, scout new talent - and throw a mean party every once in a while. Our passion for music has not only ensured an award-winning reputation - but makes it so much easier to jump out of bed each morning.

MassiveMusic was founded in Amsterdam in 2000 - a time before the ubiquity of YouTube, OneDirection and the use of the colour orange. The company is proud to have sprinkled its melodic magic on many of the world’s biggest brands such as Adidas, Audi, Coca-Cola, EA Sports, Nike, Heineken, Sony and Volkswagen.

http://www.massivemusic.com

Services: Music Composing & Production, Search & Licensing, Sonic Branding, Music Strategy & Intelligence Music Consultancy, Legal & Management, Music Marketing, Music Intelligence.

news