MassiveMusic presents music night at Heineken Open Design Explorations Club at Milan Design Week

Showcases of MassiveTalent artists in the club of the future

Amsterdam 18th of April - International music agency MassiveMusic will participate in Heineken’s Open Design Explorations Club during the ‘Salone del Mobile Internazionale 2012’ in Milan, Italy. “The Club” is a innovative pop-up venue which showcases international talent in the field of design. On Wednesday, Thursday and Friday MassiveMusic take care of the music programming of “The Club”. Thursday April 19th MassiveTalent showcases four live artists from their catalogue and MassiveMusic DJs.

Since 2011, MassiveMusic is the music agency for Heineken International. As music marketing partner MassiveMusic took care of the international music strategy for the brand. Together they bring this strategy to life via music marketing activations and experiences around the globe. MassiveTalent is MassiveMusic’s music platform that aims to help unknown and emerging artists start off their music careers by connecting them to brands, games, films, television series or any other great work that might get their music out there in a positive light. MassiveTalent artists Bronstibock, I Can Chase Dragons!, Stay Ali and UhOh will perform at “The Club”. Their performances can be seen on Wednesday, Thursday and Friday. Music in-between bands and closing sets of the nights is provided by the MassiveMusic DJs Steve Johnsen and Auxiliary Tha Masterfader.

More info on the MassiveTalent artists at “The Club” in Milan:

MassiveTalent presents: Bronstibock (NL)
Dutch electro and dubstep DJ’s
Thursday April 19th, 21.00h

MassiveTalent presents: I Can Chase Dragons! (MEX)
Mexican electronic/uk beat/ indie artist
Thursday April 19th, 19.00h

MassiveTalent presents: Stay Ali (SE)
Swedish electro DJ trio with vocals.
Friday April 20th, 21.00h

MassiveTalent presents: UhOh (DE)
German electro pop band with female front singer. Wednesday April 18th, 21.00h
Thursday April 19th, 22.00h 

The Club is being showcased at Milan Design Fair until Friday 20th April at Via Privata Gaspare Bugatti 3, Zona Tortona, Milan, Italy.


Notes for the editor:

About MassiveMusic

MassiveMusic is a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. The company specializes in music production, search & licensing, talent scouting and music strategy for brands. MassiveMusic worked for brands like Audi, Coca-Cola, Volkswagen, Nike, Heineken, Adidas, Mercedes, Mini and Lufthansa. At the moment the company counts 33 employees internationally. The company was launched in 2000 during their first party on the beach in Cannes. Visit MassiveMusic online at

About MassiveTalent

MassiveTalent is a music platform that aims to help unknown artists start off their music careers by connecting themto brands, games, films, television series or any other great work that might get their music out there in a positive light. Being part of market leading music agency MassiveMusic, the service works with a large global network of advertising and digital agencies, which creates a favourable position to promote and push music of young unknown talents that yet have to make their way into this big world. Earlier this month MassiveTalent synced 17 emerging artists to the Volkswagen 'Hitchhike with a Like' Facebook campaign and game. Other brands that adopted MassiveTalent artists to their campaigns were Chevrolet, Mercedes, Diesel and T-Mobile, to name few. For more info please

About Heineken

The Heineken brand, that bears the founder’s family name - Heineken - is available in almost every country on the globe and is the world’s most valuable international premium beer brand. Additional information is available on and .

About MassiveMusic

MassiveMusic is a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. We believe in the social value of music – and how this transforms the way people connect and interact with brands.

MassiveMusic produces and composes music for the worlds of advertising, broadcast design, interactive, gaming and film. We also develop music strategies for global brands, provide music search and licensing services, create innovative music activations, scout new talent - and throw a mean party every once in a while. Our passion for music has not only ensured an award-winning reputation - but makes it so much easier to jump out of bed each morning.

MassiveMusic was founded in Amsterdam in 2000 - a time before the ubiquity of YouTube, OneDirection and the use of the colour orange. The company is proud to have sprinkled its melodic magic on many of the world’s biggest brands such as Adidas, Audi, Coca-Cola, EA Sports, Nike, Heineken, Sony and Volkswagen.

Services: Music Composing & Production, Search & Licensing, Sonic Branding, Music Strategy & Intelligence Music Consultancy, Legal & Management, Music Marketing, Music Intelligence.