Defining the Sound of Ice Cream
Music agency MassiveMusic developed a sonic identity for Cornetto Ice Cream
27 JUNE 2014, AMSTERDAM, THE NEHERLANDS
SummaryAmsterdam, June 27th 2014 – International music agency MassiveMusic has developed a new sonic identity for Cornetto Ice Cream (Unilever). Headlining the sonic rebranding of the world’s most iconic ice cream cone is a catchy brand song the agency created, called ‘I’m in Love’. To ensure cultural relevance in all markets, MassiveMusic collaborated with local artists who gave their interpretation of the new brand score. For the Dutch and Belgian market for example, Dutch artist Krystl brought her soothing sounds into the mix.
One of the main elements of the brand song ‘I’m In Love‘ is an all-new sonic logo. Cornetto’s sonic branding is part of the global Cupidity campaign featuring international stars like Lilly Allen, Empire of the Sun and Jack Bugg. For MassiveMusic, the Cornetto project fits in nicely with other sonic branding projects we’ve done recently for Carlsberg and Disney.
‘Cupidity Love Stories’ - global campaign film: https://www.youtube.com/watch?v=V_hFv-zl_JY
Krystl’s new single ‘I’m In Love’ is out now via Mphonic Records and available in iTunes and Spotify.
I'm In Love (lyric video): https://www.youtube.com/watch?v=2mqLDlzntto
Website Krystl: http://www.krystl.com
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Joep Beving - MassiveMusic AmsterdamBusiness Strategy & PR
T: +31 20 4272 432
Steve Johnsen - MassiveMusic AmsterdamCommunications Manager
T: +31 20 4272 432
Paul Reynolds - MassiveMusic LondonManaging Director
T: +44 (0) 20 7324 7500
MassiveMusic is a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. We believe in the social value of music – and how this transforms the way people connect and interact with brands.
MassiveMusic produces and composes music for the worlds of advertising, broadcast design, interactive, gaming and film. We also develop music strategies for global brands, provide music search and licensing services, create innovative music activations, scout new talent - and throw a mean party every once in a while. Our passion for music has not only ensured an award-winning reputation - but makes it so much easier to jump out of bed each morning.
MassiveMusic was founded in Amsterdam in 2000 - a time before the ubiquity of YouTube, OneDirection and the use of the colour orange. The company is proud to have sprinkled its melodic magic on many of the world’s biggest brands such as Adidas, Audi, Coca-Cola, EA Sports, Nike, Heineken, Sony and Volkswagen.
Services: Music Composing & Production, Search & Licensing, Sonic Branding, Music Strategy & Intelligence Music Consultancy, Legal & Management, Music Marketing, Music Intelligence.